Coconut Cowash Cleansing Conditioner for As I Am

The As I Am Classic Collection offers a comprehensive range of 14 hydrating products that are designed to define, condition, and shine your natural hair. This family-owned business, founded by Dr. Ali N Syed, has over 45 patents and is at the forefront of the textured hair industry.

The company's research and development laboratory, located in the United States, specializes in the science of haircare, with each product crafted in-house. By prioritizing the use of decomposable materials, As I Am ensures that their products have a minimal environmental footprint.

The formulas used in the As I Am Classic Collection are gentle and provide excellent moisture retention without compromising the natural balance of the hair and scalp. These products spread easily throughout the hair, making detangling a breeze. The gentle cleansing action ensures that the hair and scalp are thoroughly cleansed without stripping away essential oils.

When using the As I Am products, it is important to follow a few key tips for optimal results. During the shampoo or conditioning step, make sure to thoroughly detangle the hair while it is soaking wet and saturated with the product. This can be done using a wide-toothed comb or a paddle brush. Only after the hair is fully detangled should you proceed to the final rinse.

When shampooing, it is crucial to keep the hair in a smooth, downward alignment as you lather. Bunching, scrubbing, or vigorous scrunching can lead to extensive tangling, which can be difficult to manage. By following these simple tips, you can ensure that your hair is left feeling soft, manageable, and beautifully defined.

In conclusion, the As I Am Classic Collection offers a comprehensive range of high-quality haircare products that are designed to meet the unique needs of textured hair. With their focus on clean ingredients, decomposable materials, and specialized research and development, As I Am is at the forefront of the haircare industry, delivering exceptional results for individuals with natural, textured hair.

product information: